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COMPETITORS' SALE
VOLVO​
​
The day Volvo advertised competitors'
cars to help former owners buy the new XC60 Diesel.
Volvo used its entire Production
and Media budget to advertise the cars, creating a complete campaign.
The former owners were already on the waiting list for the new Volvo XC60 Diesel.
For the first time in history, Volvo Social Media did not advertise its own models,
but the competitors' ones.
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