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CALL OF DISCOUNTS
MERCADO LIVRE
Prop Hunt is Gen Z’s latest obsession:
a Call of Duty mode where players hide
as everyday objects.
And a playground for Mercado Livre,
the biggest e-commerce in Latin America,
to show off its endless catalog to a young audience.
![[SUPPORT1]CALL-OF-DISCOUNTS.jpg](https://static.wixstatic.com/media/8feb50_dd2f11ff26df470198635e0ba7e759a7~mv2.jpg/v1/crop/x_0,y_35,w_7063,h_4938/fill/w_1206,h_843,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BSUPPORT1%5DCALL-OF-DISCOUNTS.jpg)
![[SUPPORT2]CALL-OF-DISCOUNTS.jpg](https://static.wixstatic.com/media/8feb50_af8c8d96a5734b4a875fca6401d0babd~mv2.jpg/v1/crop/x_0,y_35,w_7063,h_4938/fill/w_1206,h_843,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BSUPPORT2%5DCALL-OF-DISCOUNTS.jpg)
![[SUPPORT3]CALL-OF-DISCOUNTS-vfinal.jpg](https://static.wixstatic.com/media/8feb50_20a14d7db10e4ea1be035c6a0b10434b~mv2.jpg/v1/crop/x_0,y_35,w_7063,h_4937/fill/w_1206,h_843,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BSUPPORT3%5DCALL-OF-DISCOUNTS-vfinal.jpg)
We created a Design System inspired by gaming aesthetics, using 3D elements to add depth and give the identity a bold, distinctive look.
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